Fit Fundraising - Middle Donor Mania - May- AFP Tampa Bay

  • May 16, 2023
  • 11:30 AM - 1:00 PM
  • Maggiano's Little Italy Tampa, 203 Westshore Plaza Tampa, FL 33609


Registration is closed

Fit Fundraising - Middle Donor Mania

Have you ever wondered how giving nationally is hitting all-time records, while the number of donors to your organization continues to decline?  In this presentation you are not only going to learn why this is happening, but what you do to can mirror the industry with a record setting fundraising year through a laser focus on middle donor cultivation. 


May 16, 2023 AFP Tampa Bay Meeting

11:30 am Networking

12:00 p.m. Program & Lunch Service


Program Fee

AFP Member - $35.00

Guest - $45.00

The program fee is the same in-person or virtual. Please indicate when registering your attendance choice for meal planning purposes.


Meal Choices

All lunches will be served with a Chopped Salad - Choose one:

1.Chicken Marsala, Spaghetti Aglio Olio

2.Salmon, Lemon & Herb

3.Four Cheese Ravioli (Vegetarian Option)


Speaker Bios

Roy C. Jones CFRE

Roy Jones has more than 30 years of relationship building, coalition development, marketing and fundraising experience.  He published an award winning book on major gift development called: Rainmaking – The Fundraiser’s Guide To Landing Big Gifts.  He is recognized professionally as one of the top relationship managers in the country.  In addition to advising some of the nation’s top charities, Jones has served on boards and volunteered with several charities, including World Help, The National D-Day Memorial Foundation and Burundi Hope. He also founded his own foundation to promote training in philanthropy called the Fundraising Institute Training (FIT) Foundation to assist nonprofits. /

Today, Roy Jones serves chief of external relations for the Eckerd family’s non-profit, Eckerd Connects. Eckerd is honored by Roy’s work helping other nonprofits in our community to succeed in development.  Roy’s work at Eckerd helps underserved communities, especially young adults, break the cycle of poverty with employable skills and career opportunity. was founded in 1968 by Jack and Ruth Eckerd to provide and share solutions that promote the well-being of children, young adults, and families in need. Their work now spans 20 states and includes workforce development and Job Corps programs.

Roy Jones formerly served as Vice President of Development at Mercy Ships International in Garden Valley, TX. The national charity climbed under his leadership to the Chronicle of Philanthropy Top 400 and has grown from 9,000 donors to over 200,000 donors.  Jones spearheaded a $200 million capital campaign and in 36 months the organization began construction on a new surgery ship to help the world’s poorest of the poor.  They are working throughout western Africa at this time.

Prior to Mercy Ships, Roy Jones was a Development Advisor to the largest fundraising agency in the United States, Russ Reid of Pasadena, California. Mr. Jones advised Russ Reid on major gifts and all areas of development and began his work their as an account director from 2010-2013.  Russ Reid has been at the forefront of utilizing digital media and all forms of direct response to create fully integrated marketing plans. The agency raised over $2 million a day for over 200 clients including World Vision, St. Jude Children’s Cancer Research Hospital, Operation Smile and network programs serving scores of food banks, homeless shelters and rescue missions nationwide.

From 2005 to 2010 Roy Jones served as the chief development officer at America’s largest Christian school, Liberty University.  Mr. Jones headed the team that provided direct mail, major giving and estate planning programs for the seven colleges in the University system.  In the 1990’s Jones served as Vice President of Development at U.S.A. Direct where he oversaw fundraising programs, which helped raise more than $100 million annually for several national organizations and political campaigns in Washington, D.C.

Roy Jones holds two degrees from Liberty University, a B.S. in Political Science and a master’s degree in business leadership.  He is certified by CFRE International as a Certified Fund Raising Executive and a member of the Association of Fund Raising Professionals (AFP) and previously served on the Council for the Advancement and Support of Education (CASE).

He and his wife, Melinda, have 3 sons and 7 grandchildren.  Roy and Melinda have been married for 42 years.  In addition, to writing and speaking on fundraising, Jones is an accomplished blues guitar player who has studied under Anthony Marinelli in Pasadena, California.


Meeting Guidelines

AFP Tampa Bay recognizes the importance of personal connection, but your health is our priority. We continue to monitor the community level for our area and follow CDC recommendations.

We ask that you not attend if:

  • You have recently tested positive for COVID-19. Use the self-evaluation tool HERE to determine when you may return to in-person meetings after testing positive.
  • You have been recently exposed to someone with COVID-19.
  • You are waiting on COVID-19 test results.
  • You feel you may be becoming sick, running a fever, or experiencing any symptoms associated with COVID-19 such as fever, cough, or shortness of breath.

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