Audioconference/Webinar Library
The Suncoast Chapter purchased selections from the AFP Audio Conference/Webinar Series that are available for member use by request. The recorded conferences now available have taken place in 2011, and more will be made available as they are recorded and received throughout June of 2012.
How it Works
The pre-recorded webinars are on CD-ROM and may be “checked out” from the existing collection with the expectation they will be issued and returned at our monthly meetings. The check-out period is one-month; the expectation is that the CD-ROM will be returned at the following meeting to allow for scheduling of the next request.
To make a request, email Ruth Bannhard.
Current Titles
- Planning to Keep Your Donors
- Social Networking and Online Fundraising Success
- How to Raise More by Selling your Impact
- Raising More Money from Your Business Community
- Donor Centered Planned Gift Marketing
- Building a Major Gifts Program through Integrated Solicitations
Future Titles
- Revitalizing Your Development Program, 30 Steps in 30 Days (1/25/2012)
- Everyone Is Looking for a Check: How Communication Clarity Brings Cash! (3/20/2012)
- Online Success Strategies, Tools and Trade Secrets (5/9/2012)
- The Feasibility Study…Start to Finish (6/21/2012)
Planning to Keep Your Donors
This Workshop will convey information about the value of participating in the Fundraising Effectiveness Project (FEP) and provide practical ideas for using the FEP results and other means to improve fundraising performance. Associated Link.
You will learn about:
- Key results of the FEP survey
- Why donor retention is an issue
- Development strategies for retention
- How to use predictive analysis to improve performance
- How to use cost analysis and budget realignment to improve performance
About the Presenters:
John Elliott Joslin, CFRE is Senior Consultant with Donor2/Campus Management in Charlotte, North Carolina. Mr. Joslin joined Donor2 in 1991 and has over 27 year’s experience in fundraising. A member of AFP since 1983 – John was a founding Board Member of the Brandywine (Delaware) Chapter, and has been a member of the New York and Boston chapters. Currently, John is a member of the Charlotte, NC Chapter of AFP, where he chaired the first Fundraising Day in Charlotte and has served on the Nominating and Senior Forum Committees. John serves on the AFP Exhibitors Committee and is a charter member of the Fundraising Effectiveness Project (FEP) and the AFP Association Board of Directors. Additionally, John is a member of the Council for Resource Development and the Association for Healthcare Philanthropy.
Adrian Sargeant, Robert F. Hartsook Professor of fundraising at the Center on Philanthropy, Indiana University. He is also Professor of Nonprofit Marketing and Fundraising at Bristol Business School in the United Kingdom and an Adjunct Professor of Philanthropy at the Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology, Brisbane, Australia. He is the editor of the International Journal of Nonprofit and Voluntary Sector Marketing and the author of Fundraising Management and Marketing Management for Nonprofit Organizations published by Routledge and the Oxford University Press, respectively.
Social Networking and Online Fundraising Success
Over the past decade nonprofit organizations have been inundated with Internet services and technology options. This session taught by Ted Hart, one of the world’s foremost experts on Nonprofits and the Internet will focus your organization on how it can integrate offline fundraising with online strategies. Content is based on content from the 5 books he has written on this topic.
You will learn
- How to reach the “new breed” of online givers
- How to build community through online social networks
- Tips for designing your website to raise more money,
- Learn how to stay ahead of the curve from our Internationally acclaimed speaker, author, and e-fundraising guru, Ted Hart, ACFRE.
Target Audience
Beginner level
About the Presenter
Ted Hart, ACFRE, is considered one of the foremost experts in both online and traditional fundraising around the world. He is sought after internationally as an inspirational and practical speaker and consultant. He serves as CEO of Hart Philanthropic Services, an international consultancy to nonprofits/NGOs. He created People to People Fundraising a movement housed online at http://www.p2pfundraising.org/. He is Founder of the international ePhilanthropy Foundation. Mr. Hart has taken a leadership role in helping nonprofits become more green by founding the http://www.greennonprofits.org/ movement. Hart has served as CEO of the University Maryland Medical System Foundation, and before that as Chief Development Officer for Johns Hopkins Bayview Medical Center. He is certified Advanced Certified Fund Raising Executive (ACFRE). Hart is author to several published articles and editor and author of several books.
How to Raise More by Selling your Impact
Why does it cost nonprofits $20 for every $100 raised, when companies spend $4 for every $100 raised? The answer is that we may well be raising money from the wrong people. Most nonprofits focus on selling the "psychic benefits" of our work to donors and foundations who have no direct stake in our outcomes. Today, we need to offer more than “feel good” if we want to create leverage. This webinar teaches nonprofits how to convert their good work into high value outcomes and how to identify a new set of stakeholders who directly value and are willing to pay for those outcomes.
About the Presenter:
Jason Saul is one of the nation’s leading experts on measuring social impact. He is the founder and CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits and public sector clients to measure and improve their social impact. He has advised some of the world’s largest corporations, government agencies and nonprofits, including: Walmart, Starbucks, McDonald’s, Kraft Foods, Levi Strauss & Co., Easter Seals, American Red Cross, the Smithsonian and the U.S. Agency for International Development. Prior to founding Mission Measurement, Jason practiced as a public finance attorney at Mayer, Brown in Chicago.
Jason serves on the faculty of Northwestern’s Kellogg School of Management, where he teaches corporate social responsibility and nonprofit management. He also serves on the faculty of Boston College’s Center for Corporate Citizenship. Jason is the founder of the Center for What Works, a national nonprofit focused on benchmarking and performance measurement. He is the author of numerous books and articles on social strategy and measurement, including: Benchmarking for Nonprofits: How to Manage, Measure and Improve Performance (Fieldstone Press 2006); Social Innovation, Inc.: Five Strategies to Drive Business Value through Social Change (Jossey-Bass, October 2010); and The End of Fundraising: How to Raise More by Selling Your Impact (Jossey-Bass, February 2011).
Jason was awarded the Harry S. Truman Scholarship for leadership and public service and was selected as a Leadership Greater Chicago fellow. In 2008, Jason was recognized as one of Crain’s Chicago Business “40 under 40” business leaders, and in 2010, he was named by Businessweek Magazine as one of the Nation’s 25 Most Promising Social Entrepreneurs. Jason holds a J.D. from the University Of Virginia School Of Law, an M.P.P. from Harvard University’s John F. Kennedy School of Government, and a B.A. in Government and French Literature from Cornell University.
Raising More Money from Your Business Community
Although corporations and businesses contribute just over 4% of all philanthropic dollars (over $14 Billion in 2009) in the United States, much more is given through gifts in kind, corporate sponsorships, and through the personal donations of individual corporate leaders. And, in a typical capital campaign, businesses often provide a much more significant percentage of the overall goal. However many nonprofits fail to touch their local business community for a variety of reasons. In this webinar, we will discuss how to approach corporate leaders, how to motivate them to become involved in your organization, and how to develop a corporate appeal.
You will learn to
- List the ways corporations and businesses can get involved in their organizations
- List the things corporations are looking for in a nonprofit organization
- Outline the structure for a corporate/business appeal using volunteers
Target Audience:
Mid-level fundraisers, executive directors and development officers.
About the Presenter:
Linda Lysakowski is one of fewer than 100 professionals worldwide to hold the Advanced Certified Fund Raising Executive designation and has trained more than 18,000 professionals in all aspects of development in Canada, Mexico, Egypt and most of the 50 United States.
Linda is the author of Recruiting and Training Fundraising Volunteers, The Development Plan, Fundraising as a Career: What, Are You Crazy? Everything You Wanted to Know about Capital Campaigns, The Genius’ Guide to Fundraising, a contributing author to The Fundraising Feasibility Study—It’s Not About the Money, co-editor of You and Your Nonprofit, to be published in 2010 and co-author of The Essential Nonprofit Fundraising Handbook. She is currently working on Raising More Money from Your Business Community, to be published in early 2011.
Donor Centered Planned Gift Marketing
This seminar will define what "donor-centered" planned gift marketing is and explain why it is superior to traditional marketing. Participants will evaluate their organization's planned giving potential so that they can determine whether or not they are realizing their full potential and, if not, to more easily justify the investment of resources into gift planning efforts. This session will also review the five stages of successful donorcentered planned gift marketing. Participants will learn simple tips for how to identify planned giving prospects; easy to implement ideas to educate and cultivate potential supporters; useful techniques for how to more effectively ask for more gifts in-person, by mail, and even by telephone; and practical tips on how to incorporate good stewardship into the gift development process. By adopting donor-centered techniques, development professionals will be able to more easily raise more money while making more donors even happier.
You will learn to
- The need to adopt a "donor-centered" orientation rather than rely on traditional marketing
- Know your organization's bequest giving potential
- Recognize the five-steps of the donor-centered planned gift marketing process
- Identify new tips to put to use that will increase results while making donors happier.
Target Audience:
This seminar is designed for a general audience that has an interest in planned giving. Some of the tips that will be shared will appeal to seasoned professionals while others will be more appropriate for those new to gift planning. This seminar will be most appropriate for planned giving professionals and development generalists seeking a broad and general understanding of donor-centered planned gift marketing.
About the Presenters:
Our speaker today is Michael Rosen. Michael is President of ML Innovations, a fundraising and marketing consulting firm. A directresponse fundraising pioneer, Michael has written the bestselling book Donor-Centered Planned Gift Marketing, for which he won the AFP-Skystone Partners Prize for Research in Fundraising and Philanthropy. Michael serves as Immediate Past President of the Partnership for Philanthropic Planning of Greater Philadelphia and sits on the Board of the Philadelphia Children's Alliance and the Advisory Board of the Ark Theatre in Los Angeles.
Building a Major Gifts Program through Integrated Solicitations
A successful organization provides its donors with many opportunities to support its mission, and solicits them multiple times each year through multiple channels (staff, board, volunteers, direct mail, e-mail, etc). However, donors can easily become confused and burned out by uncoordinated and “competing” solicitations for memberships, special event sponsorships, auxiliary dues, capital campaigns, annual fund, planned giving society, etc. One of the greatest challenges, and therefore opportunities, in establishing or growing a major gifts program is to integrate, or "blend," these solicitations into one coherent donor strategy and solicitation. In this webinar we will discuss how to do so, which will result in more meaningful philanthropic discussions with our major gift donors and prospects, and greater support for our organizations’ mission.
Learning Objectives:
- Learn how a Blended Fundraising approach can be the basis for establishing and/or growing a Major Gifts program
- Receive tips & tools to lead and coordinate staff/volunteers in their Blended Fundraising calls
- Hear real-life examples of Blended Fundraising calls and their results
Target Audience:
Mid-level fundraisers, Executive Directors and CEO's, and Development Officers, especially those in the arts and small to mid-sized organizations
About the Presenter:
Adam Burk, CFRE is President of the Central Ohio Chapter of the Association of Fundraising Professionals and has eight years of professional fund-raising experience in human services and the arts. As the Columbus Museum of Art’s Major Gifts Officer, Adam is responsible for identifying, cultivating, and soliciting individual donors for $100,000+ gifts to the Museum’s “Art Matters” campaign, $10,000+ gifts to the Museum’s annual fund, and growing the Museum’s planned giving program. He is leading a team of staff and volunteers focused on “blended” calls which has raised over $4.7M for the Museum’s annual fund and campaign in the past two years. Adam is an expert in volunteer fundraiser motivation and engagement, and is a Certified Fundraising Executive.